There’s something about Far West Texas. Heat shimmering on endless highways, beautiful, dangerous flora that thrives in the desert, colossal mountains (did you know that there are mountains in Texas?!) and perfect geometric patterns etched into the landscape, swirling dust from unpaved roads, relentless sun, cool dark, dark nights punctuated by stars and occasional headlights – these things create a kind of enchantment that we just can’t shake. For all of these reasons, it is one of Tito’s personal favorite places for a getaway. In fact, everyone who’s been under the spell of the West Texas desert has a story; some kind of life changing adventure to tell again and again, or secret cut throughs and can’t miss stops along the way.

We’re readying ourselves for the trip from Austin to Alpine again this week as we head west for Viva Big Bend, a music festival with a lineup of really talented Texas artists playing all kinds of music. Shows and events will be taking place all weekend long in Alpine, Fort Davis, Marfa, and Marathon, and we’re excited to be participating!

Thursday-Saturday

Holland Hotel

209 W Holland Ave, Alpine

When you check in at the Holland Hotel box office, enter to win a Vodka for Dog People dog themed gift basket. Raffle ticket sales benefit local animal welfare groups Responsible Ownership of Marfa Pets (R.O.M.P.) and Grand Companions Humane Society.

Friday

Holland Hotel

209 W Holland Ave, Alpine

Create your own Tito’s Handmade Vodka Bloody Mary with our DIY Garnish Bar from 11am-3pm

Galeria Sibley

103 W Holland Ave, Alpine

Galeria Sibley is hosting a cocktail reception and exhibition featuring the work of several Texas artists. Paintings by our own Tito Beveridge will be on display to the public for the very first time!

Saturday

Wrong Store

110 Dallas St, Marfa

Join us for Tito’s Day Party at one of a kind Marfa institution, the Wrong Store! Enjoy Tito’s Handmade Vodka cocktails, and music & visual art from Gerardo Arellano. A $5 suggested donation will benefit local animal welfare groups.

If you’re heading west for Viva Big Bend this weekend, here’s a playlist of this year’s artists to help you figure out your schedule, or least at pass some time along the way.