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Going into the liquor business can mean two possible trajectories—riches or rehab. If Tito Beveridge had stayed in oil prospecting, he might have eventually struck a gusher, but on the outskirts of Austin, Texas, on a muddy 26-acre plot, Beveridge has found a comfortable and relatively sober living cranking out his so-called juice, more commonly known as Tito’s Handmade Vodka.”

Read the rest of the great article over at the WSJ.com