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This marks our 10th year at Lollapalooza! That’s a whole decade… and now we’re feeling kinda old. Lolla started in 1991 as the only nation-wide touring music event, and was reinvented in 2003 in its current form — a multi stage music festival held in Chicago’s Grant Park.

This was one of the first music festivals for Tito’s Handmade Vodka. Back then, we didn’t have the Tito’s Airstream Lounge, lawn games, or sunnies. The drink born of early years at Lolla (and ACL, too) was the “Tito’s Sweet-O,” Tito’s Handmade Vodka mixed with sweet tea, which has since become a classic. We also brought along our All American Lemonade, still a festival favorite today! This year we’re featuring three festival cocktails in VIP: Tito’s American Mule, The Sandia Splash (Tito’s Handmade Vodka + Watermelon Juice), and The 50/50 (Tito’s Handmade Vodka, Iced Tea + Lemonade).

Every year at Lollapalooza we see new faces and make new friends, but it still feels like a home away from home for us.